United by a shared mission to positively impact the Wellness of humanity in 2007, Alchemy Concepts was established in Asia, delivering strategic concept design, development and management support.

In 2007, the co-founders built the award-winning wellness brand, Fivelements, as an integrative wellness lifestyle company, whose authentic destinations aim to support individuals, families and companies on a path toward greater health and wellbeing. The cofounders pioneered a new genre of wellness hospitality in Bali and expanded into new urban concepts in Hong Kong, bridging the wisdom of traditional healing cultures with innovative wellness concepts in both resort and urban settings. From 2007-2020, the company achieving unparalleled international acclaim across wellness hospitality, culinary innovation and sustainable design fields.

In 2020, Alchemy Concepts relocated to Milan to advise private and public entities, investors and real estate developers toward embracing an integral wellness strategy as the core foundation for sustainable growth.

Recognised as innovative leaders in the business of wellness, Lahra and Chicco are active contributors in the Global Wellness Institute (GWI) whose mission is "Empowering Wellness Worldwide."